Is the mobile adtech industry out of control? It certainly seems that way. The Norwegian Consumer Council (Forbrukerrådet) has published a detailed analysis that reveals how consumers are exploited by the adtech industry. It is an eye-opening read that gives an indication of just how far the surveillance capitalism rabbit hole goes.
Out of control
Reference Forbrukerrådet. (2020, January 14). Out of control: How consumers are exploited by the online advertising industry [Pdf report]. Retrieved from shortlink